Paid Search Intelligence
Spend, clicks, impressions and conversions below are pulled live from the Google Ads API for the selected period. Day-of-week and hour-of-day breakdowns highlight when campaigns perform best so budget can be weighted toward high-converting windows.
ⓘ Cost, CPC and impressions come from the Google Ads API. Where the Ads API returns no rows, sessions & conversions fall back to GA4.
ⓘ All competitor data is estimated by Semrush from crawled search results and clickstream data. Actual traffic may differ. Data refreshes monthly.
Live Activity
Real-time data from GA4 — active users on the site right now (last 30 minutes). Auto-refreshes every 30 seconds while this page is open. This is separate from the historical reports and uses GA4's Realtime API.