AI Search Traffic
Visitors arriving from AI assistants — ChatGPT, Gemini, Claude, Perplexity, Copilot and others. As more people research through AI rather than traditional search, this shows how much of Nautilus Sailing's traffic now comes via large language models, which assistants send the most, and how engaged those visitors are. Detected from the referrer GA4 records on each session.
AI assistants increasingly answer questions directly and cite sources. Traffic here means Nautilus Sailing is being referenced and clicked inside AI answers — an emerging channel most competitors aren't tracking yet. Engagement and enquiry figures show whether these visitors are as valuable as organic search visitors. Note: only AI tools that pass a referrer are captured, so treat this as a reliable floor, not a complete total.
Paid Search Intelligence
Spend, clicks, impressions and conversions below are pulled live from the Google Ads API for the selected period. Day-of-week and hour-of-day breakdowns highlight when campaigns perform best so budget can be weighted toward high-converting windows.
ⓘ Cost, CPC and impressions come from the Google Ads API. Where the Ads API returns no rows, sessions & conversions fall back to GA4.
ⓘ All competitor data is estimated by Semrush from crawled search results and clickstream data. Actual traffic may differ. Data refreshes monthly.
Live Activity
Real-time data from GA4 — active users on the site right now (last 30 minutes). Auto-refreshes every 30 seconds while this page is open. This is separate from the historical reports and uses GA4's Realtime API.